Singapore · Shopify-only agency
SEO & Digital Marketing Agency Singapore for Shopify Brands
Most Singapore agencies do a bit of everything for every kind of business. We do one thing: grow Shopify stores. SEO, Google Shopping, social ads, email and conversion work, planned together so your store wins the searches that Shopee, Lazada and Amazon do not own.
The market
Singapore Shops on Marketplaces First. That Is Your Opportunity.
Shopee and Lazada are both headquartered in Singapore, and together they accounted for close to nine in every ten dollars of Singapore’s ecommerce sales (GMV) in 2022. Singapore is also the only Southeast Asian market where Amazon ranks among the top shopping platforms. For an independent brand, that sounds like bad news.
It is not. Marketplaces win on price and convenience, but shoppers still search Google when they want a specific brand, a trusted specialist, a gift with a story or something the marketplaces do not stock. Those searches convert well, and a well-built Shopify store keeps the customer, the data and the margin that a marketplace takes for itself.
Marketplace figures: Cube Asia, Singapore ecommerce market report.
Share of Singapore ecommerce GMV, 2022
Shopee
53%
Lazada
35%
All other platforms
12%
Your own Shopify store is where you build a brand that does not depend on any of them.
What we do
SEO and Digital Marketing, Under One Shopify Roof
Search, ads, email and your store itself affect each other. We plan them together, so a keyword that ranks also gets the right ad, the right landing page and the right follow-up email.
Shopify SEO
Technical fixes, collection and product page optimisation, keyword research for Singapore searches, structured data and links from relevant Singapore and regional sites. This is the work that brings visitors you do not pay for each month. See our full Shopify SEO services.
Google Ads & Shopping
Product feeds and Performance Max campaigns structured by margin, so ad spend goes to products that make money. Google Ads services.
Meta, TikTok & Social
Creative testing, pixel and Conversions API setup, and campaigns for Instagram and TikTok, where many Singapore shoppers discover brands. Paid social.
Email & SMS
Klaviyo flows for welcome, abandoned cart and repeat purchase, with consent handled properly. Email marketing.
CRO & Speed
Faster mobile pages and product pages that answer questions about delivery, payment and returns. Shopify CRO.
AI search visibility (GEO)
Singapore is quick to adopt new tech, and more shoppers now ask ChatGPT, Gemini, Perplexity or Google AI Overviews what to buy. We make your brand and product facts clear and consistent, add matching structured data and publish answer-ready content, so AI tools can understand and recommend your store.
Local detail
Built for How Singapore Shops Online
A store can rank well and still lose the sale if it feels foreign. These are the details we build into product pages, collections and checkout for Singapore shoppers.
- Mobile first. Most browsing happens on phones, often on the go, so pages need to load fast on a mobile connection.
- Local payments visible. PayNow, GrabPay and buy-now-pay-later options such as Atome shown before checkout, not discovered at the last step.
- GST-inclusive pricing. GST is 9%, and consumer prices from GST-registered businesses should include it. Clear pricing avoids drop-offs at checkout.
- Fast, clear delivery. Singapore shoppers expect quick delivery. Delivery times, costs and collection options belong on the product page.
- A multilingual audience. English leads search, but Chinese, Malay and Tamil content can open up audiences for the right brands.
- Trust signals. Real reviews, a local return address or contact, and clear policies matter when shoppers can buy the same thing on a marketplace.
Plan for the peaks
Singapore's Mega Sale Calendar
Singapore shopping follows a calendar of double-digit sale days and festive seasons. Pages and content need to rank weeks before each peak, so we plan SEO and ads around it.
CNY
Chinese New Year
Gifting, home and fashion demand in the weeks before.
9.9
Mid-year mega sale
The start of the double-digit sale season.
10.10
Mega sale
A warm-up for the year-end peak.
11.11
Singles' Day
The biggest online sale day for many shoppers.
BF
Black Friday
Popular alongside Cyber Monday deals.
12.12
Year-end sale
Christmas gifting and the last big push.
Beyond Singapore
One Store for Singapore, Southeast Asia and the World
Many Singapore brands sell regionally from day one. Shopify Markets lets one store serve several countries with local currencies and languages, and correct hreflang tags stop those versions competing with each other in Google.
Malaysia
Close culturally, very different search terms and pricing. Ringgit pricing and Malaysian delivery details matter.
Australia
A natural next market for many Singapore brands, with its own spelling and seasons. Australia SEO
United States
Large and competitive. Category depth and links decide who ranks. USA SEO
United Kingdom
Strong demand for Asian design, food and beauty brands. UK SEO
Canada
English and French markets with cross-border shoppers. Canada SEO
Rest of Southeast Asia
Indonesia, the Philippines, Thailand and Vietnam each need local language pages to rank well.
Our international expansion service covers multi-country Shopify setups in detail.
Your roadmap
How We Take a Singapore Store Towards Page One
Nobody can promise a #1 ranking, and you should be wary of anyone who does. What we can promise is a clear plan, steady work every month and reporting that shows exactly what changed. This is how the first months usually go.
Days 1 to 30
Audit and quick wins
- Technical, content and competitor audit, including the marketplaces you compete with
- Keyword research for Singapore and any other target markets
- Fixes to speed, indexing, duplicate URLs and metadata
Days 31 to 90
Pages that rank and sell
- Collection and product page optimisation
- Structured data, internal links and image SEO
- First buying guides and seasonal pages ahead of the next sale peak
Day 90 onwards
Authority and growth
- Links and mentions from Singapore and regional sites
- Expansion into new categories and markets
- Monthly reporting on rankings, AI visibility, traffic, orders and revenue
Straight talk
What We Will Never Do
Singapore has no shortage of SEO agencies. Here is how to tell the difference before you sign.
Guarantee #1 rankings
Google does not sell rankings, so nobody can honestly guarantee them.
Buy links or use PBNs
Link schemes can get a store penalised. We earn links instead.
Lock you into long contracts
Monthly plans. You stay because the results are worth it.
Hide behind vanity reports
We report orders and revenue, not just rankings and traffic.
Compliance matters too: we set up email and SMS consent with Singapore’s PDPA and Spam Control Act in mind. This is general guidance, not legal advice.
Choosing the right help
SEO Agency or Digital Marketing Agency? What Singapore Brands Actually Need
People search for an “SEO agency in Singapore” and a “digital marketing agency in Singapore” as if they were different things. For a Shopify store, the right answer depends on where you are today. Here is the honest version.
SEO first
You need steady, lower-cost traffic
Your store has products people already search for, and you are tired of paying for every click.
- Rankings take months, then compound
- Best long-term cost per order
- Builds brand trust on Google and in AI answers
Ads first
You need sales this month
You are launching, testing products or running a sale and cannot wait for organic rankings.
- Results in days, not months
- Costs stop the day you stop paying
- Great for testing which products sell
Both together
You want to grow and keep growing
Ads bring sales now, SEO lowers your cost over time, and the data from each makes the other better.
- Ad data shows which keywords convert
- SEO pages cut what you spend on ads
- One team, one plan, one report
Not sure which fits your store? Our guide to Google Ads vs SEO for Shopify walks through the trade-offs, or start with a free audit and we will recommend a mix based on your numbers.
Pricing
Clear Monthly Plans, No Lock-In
Four Shopify SEO plans in US dollars, each with a written scope so you always know what you are paying for. For a Singapore-only store, Boost is usually enough. Stores selling into Malaysia, Indonesia or Australia as well usually need Scale for the international and Shopify Markets work.
STARTER
$150 /month
New and small Shopify stores. SEO specialist and content writer, up to 40 keywords, 2 competitors tracked.
- Full Shopify SEO audit
- Google Analytics and Search Console setup
- Collection page optimisation
- 1 SEO blog post a month
BOOST
$250 /month
Growing Shopify stores. SEO specialist and content writer, up to 50 keywords, 3 competitors tracked.
- Everything in Starter
- Product and collection keyword mapping
- Schema, internal links and Core Web Vitals review
- 2 SEO blog posts a month
- Backlink outreach
GROWTH
$350 /month
Established Shopify brands. 3-person team with an SEO manager, up to 70 keywords, 4 competitors tracked.
- Everything in Boost
- Keyword gap and topical authority plan
- AI search visibility (ChatGPT, AI Overviews)
- Speed optimisation recommendations
- 4 SEO blog posts a month
SCALE
$500 /month
High-growth and Shopify Plus stores. 4-person dedicated team, 100+ keywords, 6 competitors tracked.
- Everything in Growth
- Large catalog SEO architecture
- International and Shopify Markets SEO review
- SEO migration support
- 6 SEO blog posts a month
Best for regional, multi-country stores
FAQ
SEO and Digital Marketing in Singapore: FAQs
Shopify has its own structure for collections, products, variants and apps, and its own common SEO problems. A specialist team fixes them faster and plans marketing around how Shopify stores actually make money. A generalist agency often spends your first months learning the platform.
Yes, on the right searches. Marketplaces win broad, price-led terms. Independent stores win brand searches, specialist categories, gifts, premium products and questions where expertise matters. We prioritise those first, then grow towards broader terms.
Technical fixes and long-tail searches often improve within two to three months. Competitive category terms usually take six to twelve months. Singapore is a small, competitive market, so content quality and links matter a lot.
Yes. Alongside SEO we run Google Ads and Shopping, Meta and TikTok ads, Klaviyo email and SMS, and conversion rate optimisation, all for Shopify stores. Many clients start with SEO and add other channels once the foundations are in place.
Where it makes sense for your audience, yes. We research search demand first, then create properly localised pages with the right hreflang setup, rather than machine-translating the whole store.
Yes. We set up Shopify Markets, local currencies and languages, and hreflang so each country sees the right version of your store, then plan SEO for each market.
No. We are a Shopify-focused team working remotely with brands in Singapore and other markets. Singapore is two and a half hours ahead of our team, so our working day covers the Singapore afternoon for calls and quick replies.
Our Shopify SEO plans start at $150 USD per month. Paid ads and other channels are quoted based on scope and ad spend. You can compare SEO plans on our pricing page or start with a free audit.
If your store already has products people search for, start with SEO for lower long-term costs. If you need sales quickly, start with ads. Most growing Shopify brands do best with both, planned together, so ad data guides SEO and SEO reduces ad spend over time.
No, and no honest agency can. Google decides rankings. What we guarantee is a clear plan, consistent work every month and transparent reporting on rankings, traffic, orders and revenue.
Ready to Grow Your Shopify Store in Singapore?
Get a free SEO audit of your store. We will show you what is holding you back on Google and in AI search, and where SEO, ads and email can work together.
Other locations: Australia · United Kingdom · United States · Canada · South Africa · Saudi Arabia
Industries: Fashion · Beauty · Health · Home & Lifestyle · Sports & Fitness · Jewellery
