Organic growth & rankings
Shopify store setup & Migration Done Right
Whether you’re launching your first Shopify store or migrating from WooCommerce, Magento, BigCommerce or Wix, we handle the entire move product data, customer history, SEO equity, theme design and app stack so nothing breaks and nothing gets lost on launch day.
Why Shopify Migration Breaks Differently Than a Simple Platform Switch
Most store owners think migration is a data export and import job. It isn’t. The real risk in a Shopify migration isn’t moving products it’s everything attached to those products: years of accumulated SEO equity sitting on URLs that won’t exist on the new platform, customer order history that needs to map cleanly into Shopify’s data structure, and app-dependent functionality (subscriptions, reviews, loyalty points, custom pricing) that has no direct Shopify equivalent and needs to be rebuilt, not just copied over.
The most common migration failure isn’t a broken product import it’s a silent SEO collapse. Stores moving from WooCommerce, Magento or BigCommerce almost always change their URL structure in the process. Without a mapped 301 redirect for every single product, collection and blog URL, months or years of ranking equity simply evaporates the day the new store goes live. We’ve audited stores that lost 40–60% of their organic traffic within weeks of a DIY migration, purely from unmapped redirects and orphaned pages a problem that’s completely avoidable with the right pre-launch redirect strategy.
The second most common failure is going live with a half-finished theme. A generic Shopify theme dropped in place of a custom-built legacy site almost always converts worse than the original different navigation patterns, missing trust signals, broken filtering, and checkout flows customers don’t recognise. Add to that the app stack: subscription tools, custom quoting for B2B, loyalty programs and marketing pixels all need to be re-integrated and tested, not assumed to “just work” because Shopify has an app for it. This is also the moment to get the technical foundation right for what comes after migration clean Shopify SEO architecture, a theme built for speed instead of bloated with unnecessary app scripts, and analytics that track correctly from day one instead of leaving a data gap during your most important growth quarter.
What Our Shopify Setup & Migration Services Cover
01
Migration Strategy & Pre-Launch Audit
Every migration starts with a full audit of your current store product catalogue structure, URL architecture, customer data fields, active apps, and existing SEO rankings. We map out exactly what moves, what gets rebuilt, and what redirect strategy protects your existing traffic before a single product is touched.
02
Product & Customer Data Migration
We migrate your full catalogue products, variants, images, collections, metafields, customer profiles and historical order data into Shopify's data structure with zero duplication and zero data loss, validated against your source platform line by line.
03
Theme Setup & Custom Storefront Design
We build or configure a Shopify theme around your brand and conversion goals, not a generic template. Navigation, filtering, PDP layout and trust signals are rebuilt to match (or improve on) what converted well on your previous platform.
04
App Stack Migration & Integration
Subscriptions, loyalty, reviews, wholesale pricing, helpdesk and marketing tools rarely transfer automatically. We identify Shopify-native equivalents, configure them properly, and test every integration before launch so nothing silently stops working.
05
SEO-Safe URL Redirects & Equity Protection
Every existing product, collection, blog and category URL is mapped to its new Shopify equivalent with proper 301 redirects, preserving your search rankings, backlink equity and paid traffic destinations through the switch.
06
Launch QA & Post-Migration Support
Before going live, we run a full QA pass across checkout, payment gateways, shipping rules, tax settings, mobile rendering and tracking pixels. After launch, we monitor crawl errors, indexing and conversion rate for 30 days to catch and fix anything that slips through.
What’s Included
Migration Platforms & Tools We Rely On
WooCommerce to Shopify
We migrate WordPress/WooCommerce stores including product data, customer accounts, order history and blog content, then rebuild SEO structure to prevent the ranking drop common in WP-to-Shopify moves.
Magento to Shopify
Complex Magento catalogues with multi-attribute variants, custom pricing rules and B2B logic are restructured to work natively within Shopify or Shopify Plus, without losing merchandising logic.
BigCommerce to Shopify
We handle BigCommerce's category and custom field structures, mapping them cleanly into Shopify collections and metafields so nothing is left orphaned post-migration.
Wix / Squarespace to Shopify
For brands outgrowing website builders, we rebuild the storefront from scratch on Shopify proper product data structure, SEO foundations and app ecosystem access that builder platforms don't offer.
Matrixify & Import Tools
We use Matrixify and Shopify's native import tools for bulk product, customer and order data transfer, with validation passes to catch mismatched fields or broken variant relationships before launch.
Redirectify & 301 Redirect Mapping
Every URL from your old store is mapped and implemented as a 301 redirect using Redirectify, protecting search rankings and ensuring old links internal and external land customers on the right page.
Related Services
Related Services
Shopify SEO
Organic growth & rankings
Shopify Speed Optimization
Faster Core Web Vitals & UX
Shopify App Integration & Automation
Connect your post-migration app stack Learn more
FAQ
Frequently asked questions
Most standard migrations (under 5,000 SKUs) take 3–5 weeks from audit to launch. Larger catalogues, B2B pricing logic or Shopify Plus builds typically take 6–10 weeks.
Not if it's done correctly. We map every existing URL to a 301 redirect before launch, which is the single biggest factor in preserving search rankings through a platform switch.
Yes. Customer profiles, order history and account data are migrated so returning customers can log in and see their past orders without needing to re-register.
We regularly migrate from WooCommerce, Magento, BigCommerce, Wix, Squarespace and custom-built carts. If your platform isn't listed, ask us we've likely handled it.
We plan migrations to minimise downtime, typically a 48–72 hour window scheduled during your lowest-traffic period, with a rollback plan in place if anything needs to be reverted.
Ready to scale your Shopify store?
Book a free 30-minute growth call with our Shopify specialists. We’ll audit your store and share an actionable roadmap no obligations.
