Facebook & Instagram Ads Agency
We run Meta and Facebook ads for Shopify stores that bring in new customers at a profit. Scroll-stopping creative, smart Facebook and Instagram campaigns and accurate Conversions API tracking, all managed by one Shopify-focused team.
Why Meta ads
Google Ads reach people who are already searching. Meta ads reach people before they search. Facebook and Instagram can show your products to shoppers based on their interests and buying behaviour, which makes Meta one of the best channels for finding new customers and launching new products for a Shopify store.
Today, results on Meta come down to two things. The first is creative. Meta’s algorithm now does most of the targeting, so the ad itself, its hook, format and message, decides who sees it and whether they buy. Stores that test new ads every week keep costs down, while stores that run the same ads for months watch them fatigue and get more expensive.
The second is tracking. Since Apple’s iOS privacy changes, the Meta Pixel alone misses many sales. We set up the Conversions API through the Facebook & Instagram app for Shopify so Meta sees every real purchase. And because a great ad still fails on a slow or confusing page, we often pair Meta ads with conversion rate optimisation.
What We Manage
Everything you need to grow profitably on Facebook and Instagram.
Hooks, angles and weekly ad briefs.We research your customers, reviews and competitors, then build hook and angle ideas into clear weekly creative briefs, so every new ad has a reason to exist.
UGC creators, statics, videos and Reels.We source and manage UGC creators and produce static, video, carousel and Reels ads every week, sized for Facebook Feed, Instagram Stories and Reels.
Advantage+ shopping and manual campaigns.We structure Advantage+ shopping and manual campaigns around how Meta's algorithm learns, with budgets, bidding and scaling rules that protect profit as spend grows.
Catalogue ads for viewers, carts and past buyers.Your Shopify product catalogue syncs to Meta, so we can show shoppers the exact products they viewed or left in their cart, and bring past customers back for repeat orders.
Accurate tracking after iOS privacy changes.We set up the Meta Pixel and Conversions API through the Facebook & Instagram app for Shopify, fix duplicate events and improve match quality, so Meta optimises for real sales.
ROAS, MER, new customers and creative insights.Clear monthly reports on spend, revenue, ROAS, blended MER and new customer sales, plus which ads and hooks are winning, so you always know what Meta returns.
Our Process
A repeatable system for finding winning ads and scaling them profitably.
We review your ad account, past creative, audiences and tracking to find what works, what wastes money and what is broken.
We fix tracking with Conversions API, restructure campaigns, connect your catalogue and brief the first round of creative.
New ads go live every week in structured tests of hooks, angles and formats, so winners are found quickly with real data.
Budget moves to winning ads and campaigns step by step, keeping costs stable while sales grow.
Ad formats
Meta’s automated ecommerce campaigns. They find buyers across Facebook and Instagram with little manual targeting, and usually work best for stores with accurate tracking and plenty of fresh creative.
Short, vertical videos with a strong hook in the first three seconds. UGC reviews, demos and founder stories in this format often bring the cheapest new customers.
Ads built automatically from your Shopify catalogue that show people the products they viewed or added to cart. Ideal for retargeting and for stores with large catalogues.
Show several products or features in one ad. Great for bestsellers, bundles, gift guides and seasonal collections.
Why RankMyShopify
Most agencies only manage the ads account. We handle creative, tracking and campaigns together, because on Meta they only work together.
Fresh ads every week, built from real customer insight, so performance does not drop when ads fatigue.
We know the Facebook & Instagram app for Shopify, catalogue sync, Shopify checkout events and Shopify Plus inside out.
We report on profit, blended MER and new customers, not just the ROAS Meta shows in Ads Manager.
You own the ad account, pixel and data, and see every ad, test and result in a clear monthly report.
Free Guides
Full-funnel strategy for Meta ads. Read guide →
Set up the Meta Pixel correctly. Read guide →
Find your best customers on Meta. Read guide →
Plan prospecting and retargeting together. Read guide →
Related Services
Shopping & Performance Max. Learn more →
Turn ad clicks into orders. Learn more →
Klaviyo flows for repeat sales. Learn more →
FAQ
Yes. Facebook and Instagram ads are one of the best ways for Shopify stores to reach new customers, because Meta can show your products to people based on interests and buying behaviour before they search. With strong creative and accurate tracking, Meta ads often become a store's biggest source of new customers.
Meta is the company that owns Facebook, Instagram, Messenger and WhatsApp. Meta ads are created in Meta Ads Manager and can run on Facebook, Instagram, Messenger and the Audience Network from one campaign. Facebook ads are simply Meta ads shown on Facebook.
Most stores need enough budget for each campaign to get around 50 purchases a week so Meta's algorithm can learn. For many Shopify brands that means starting from roughly ₹1 to 2 lakh (about $1,200 to $2,400) a month, then scaling once winning ads are found. We plan the budget around your product price and margins.
We do. We plan hooks and ad concepts, brief and manage UGC creators, and produce static, video and Reels ads every week. You review and approve everything before it goes live, and we are happy to use footage or photos you already have.
We set up the Facebook & Instagram app for Shopify with the Meta Pixel and Conversions API at maximum data sharing, check event matching and remove duplicate events. That gives Meta reliable purchase data, so it can optimise towards real sales.
Advantage+ shopping campaigns are Meta's automated campaigns for ecommerce. They use machine learning to find buyers across Facebook and Instagram with fewer manual settings. They work well for Shopify stores once tracking is accurate and there is a steady flow of fresh creative to feed them.
Most new campaigns leave the learning phase within 1 to 2 weeks. Expect clear results within 4 to 8 weeks, once several rounds of creative have been tested and the winners are getting more budget.
Yes. We connect your Shopify product catalogue to Meta and run dynamic product ads that show people the exact products they viewed or added to cart, plus retargeting for past buyers to bring in repeat orders.
We will review your Facebook and Instagram ads, creative and tracking, then send you a clear plan to lower costs and grow profitable sales. Free, with no obligation.
