Klaviyo retention
Klaviyo-certified flows, segmentation and campaigns that turn one-time buyers into loyal repeat customers.
Why it’s different on Shopify
Most email platforms bolt onto your store as an afterthought. Klaviyo doesn’t, because Shopify feeds it live event data the moment a customer views a product, adds to cart, or completes checkout. That real-time sync is what makes flows like abandoned cart or browse abandonment actually work off current inventory and pricing instead of stale snapshots pulled hours later.
It also means segmentation can go beyond basic email opens, pulling in predicted CLV, subscription status, and RFM scores calculated straight from order history, so a “VIP” segment reflects actual spend, not just list activity.
SMS adds a compliance layer specific to how Shopify captures opt-ins at checkout: get that configuration wrong and you’re either missing consent records or losing subscribers to carrier filtering before a single text goes out. None of this is Klaviyo’s problem to solve; it’s ours, and it’s the difference between flows that run on autopilot and flows that actually move revenue.
What’s Included
Welcome, abandoned cart, browse, post-purchase, win-back, replenishment.Every flow is built on live Shopify event data, real-time cart and browse activity, not stale imports, so triggers fire off actual customer behavior. Each flow is mapped to a specific revenue goal, not just switched on and left alone.
Weekly campaigns mapped to product launches and promos.Campaigns are planned around your actual product calendar and inventory, not generic seasonal templates. Send timing and offers are built around what's realistic to fulfill, not just what's trending.
Behaviour, RFM, predicted CLV, engagement-based segmentation.Segments are built from real order history and Shopify data, with RFM scores and predicted CLV calculated from actual spend, not just email opens. A "VIP" segment reflects who's actually spending, not just who's clicking.
Compliant SMS flows and campaigns paired with email.Opt-in capture is configured correctly at Shopify checkout from day one, so consent records are clean and deliverability isn't compromised by carrier filtering. SMS and email work as one coordinated channel, not two competing sends.
On-brand templates, conversion-led copy, mobile-first design.Every template is built mobile-first since that's where most opens happen, with copy written to convert, not just fill space. Design stays consistent with your brand, not a generic Klaviyo template reskin.
Revenue per recipient, flow performance, list health.Monthly reporting shows exactly which flows and campaigns are driving revenue, down to revenue per recipient. List health is tracked too, so growth doesn't come at the cost of deliverability.
Our Process
Klaviyo account, flow gaps, list health, deliverability review. We review your existing setup end-to-end: which flows are missing, which are underperforming, and where list health or deliverability issues are quietly capping revenue.
Build missing flows, segments, templates and SMS integration. We build out the flows and segments your account is missing, using on-brand templates instead of generic defaults. SMS is integrated alongside email from the start.
A/B test subject lines, hero blocks, CTAs, send times. Every flow and campaign gets tested against real send data, so decisions are based on what your list actually responds to, not assumptions.
Layer in advanced flows: predicted CLV, post-purchase upsells. Once the fundamentals are proven, we layer in advanced flows, turning email and SMS into a compounding revenue channel, not just a maintenance task.
Avg email revenue share
RPR lift
Higher CLV
To first revenue lift
About this service
Shopify Email Marketing Agency (Klaviyo & SMS) is a specialised marketing engagement for Shopify and Shopify Plus stores. At RankMyShopify, we’ve spent 15+ years going deep on this single platform, meaning every strategy, audit and campaign we deliver is purpose-built for how Shopify actually works.
Generalist agencies spread themselves across WooCommerce, Magento, BigCommerce and custom carts. We don’t. We go 100% on Shopify so we can ship faster, optimise smarter, and deliver compounding results.
Every engagement starts with a comprehensive audit, followed by a prioritised 90-day roadmap. Our senior team then ships work weekly (campaigns, content, tests, integrations) with full transparency and revenue-first reporting.
Related Services
Conversion optimisation. Learn more →
Paid social with UGC. Learn more →
Blogs, guides, topic clusters. Learn more →
FAQ
Klaviyo is our default, but we also work with Omnisend and Mailchimp where it makes sense.
Klaviyo retainers start from ₹60,000/month for foundational flows + campaigns.
Yes — fully done-for-you. Copywriters and designers building on-brand templates.
A Shopify email marketing agency plans, builds and runs your email and SMS. That includes automated flows such as welcome, abandoned cart, browse abandonment, post-purchase and win-back, regular campaigns, sign-up forms, list segmentation, design, copy and monthly revenue reporting.
Every store should have a welcome series, abandoned checkout and abandoned cart flows, browse abandonment, a post-purchase thank-you and review request, back-in-stock alerts and a win-back flow for lapsed customers. These automations often earn a large share of email revenue without extra work each week.
Yes. For Shopify Plus brands we also handle multiple markets and languages, B2B and wholesale customer lists, larger product catalogues and more advanced segmentation, so each audience gets the right message.
Book a free 30-minute growth call with our Shopify specialists. We’ll audit your store and share an actionable roadmap, no obligations.
