Shopify Plus CRO Agency
We provide Shopify Plus CRO services that lift conversion rate, average order value and revenue per visitor. Our team uses real visitor data, structured A/B testing and Plus-only checkout features to grow sales from the traffic you already pay for.
Where revenue leaks
Most Shopify Plus brands do not have a traffic problem. They spend heavily on Google, Meta, email and SEO, yet 97 to 98 out of every 100 visitors still leave without buying. At Plus scale, even a small lift in conversion rate is worth more than a big increase in ad spend.
The leaks on Plus stores are often platform-specific. Theme apps for reviews, upsells and bundles add scripts that slow product pages on mobile. Variant pickers, delivery dates and shipping costs are hidden until checkout. International visitors land on the wrong currency, and wholesale buyers get the same journey as retail shoppers.
Shopify Plus also gives you tools most stores never use: checkout extensibility, Shopify Functions, B2B and Shopify Markets. Our Shopify Plus CRO services fix the leaks first, then use these features to test what standard Shopify cannot. We read every result alongside attribution and channel reporting, so a lift is a real lift, not a change in who visited that week.
What it means
Shopify Plus CRO (conversion rate optimization) services improve your Plus store step by step, from product pages and cart to checkout, so a higher share of your visitors buy, and buy more per order. Every change is based on visitor data and tested against your live traffic before it is rolled out.
Good CRO is not a redesign or a list of tips copied from a blog. It is a repeatable cycle of research, ideas, tests and rollouts. Because every percentage point of conversion lift applies to every channel you already run, it is one of the highest-return investments a Plus brand can make. If you are not on Plus yet, our Shopify CRO services still cover your product, collection and cart pages. For growth across every channel, see our Shopify Plus marketing agency services.
What We Do
Everything we do to turn more of your traffic into orders.
Find where visitors hesitate and leave.We combine GA4 funnels, heatmaps, session recordings and on-site surveys to find the exact pages and steps where you lose sales, then rank every fix by likely impact.
Measure every change before it goes live.We test headlines, layouts, offers, pricing display and calls to action against a control group, and only roll out changes that win with a clear, reliable result.
Plus-only checkout changes, tested.We use checkout UI extensions and Shopify Functions to add trust messages, delivery dates, in-checkout upsells, payment and shipping rules, then test each one against your current checkout.
Make it easy to choose and buy.We improve product images, variant pickers, size guides, reviews and delivery information, plus filtering and sorting on collection pages, with mobile shoppers first.
Grow order value without discounts.We test cart drawers, free-shipping bars, bundles, cross-sells and post-purchase offers to lift average order value while keeping the path to checkout clear.
Faster pages, more orders.We remove unused app scripts, heavy images and render-blocking code that slow your theme, because on mobile every second of load time costs conversions.
Plus-only features
These features are only available on Shopify Plus, and they open up tests that standard stores cannot run.
checkout.liquid has been retired, so Plus checkouts are now customised with checkout UI extensions. We use them for trust badges, delivery estimates, upsells and custom fields that reduce drop-off.
Custom discount, shipping and payment logic, such as hiding slow delivery options, ordering payment methods by country, or tiered offers, built natively without fragile apps.
Wholesale buyers need company accounts, price lists, quantity rules and fast reordering. We optimize the B2B buying journey separately from your retail funnel.
Each country needs the right currency, prices, payment methods, shipping messages and trust signals. We test market by market so one region does not hide problems in another.
Mistakes we fix
A test on a page with a few hundred visits a month will never give a clear answer. We plan tests around your traffic and order volume, starting with the pages that can prove a result.
Urgency timers, popups and free-shipping thresholds help some stores and hurt others. We test each idea against your own customers instead of assuming it works.
Most Shopify traffic is mobile, yet many stores are designed on desktop and squeezed down. We research and test the mobile journey on its own.
Blended numbers hide the real story. We split results by channel, device and market, so each change is judged on the visitors it affects.
Our Process
A clear, repeatable cycle that keeps finding new gains month after month.
Full funnel review using analytics, heatmaps and session recordings to see where and why visitors drop off.
Every idea is scored by expected impact, confidence and effort, so we work on the changes most likely to grow revenue first.
We design and build each change as a testable variant on your theme or checkout, not as a full redesign.
Variants run against live traffic until the result is clear, usually 2 to 4 weeks per test.
Winners are added to your store properly. Losing tests are logged, so their lessons feed the next round of ideas.
What we measure
The share of sessions that end in an order, tracked by device, market and traffic source so you can see exactly where it improves.
How much each customer spends per order. Bundles, cross-sells and checkout upsells are judged on this as well as on conversion.
Conversion rate and order value combined into one number. It is the clearest way to see whether a test made your store more profitable.
How many shoppers who start checkout finish it. This is where checkout extensibility tests on Shopify Plus show their impact.
Why RankMyShopify
We focus on Shopify, so we know how Plus themes, apps and checkouts behave, and where the biggest gains usually hide.
We work only on Shopify and Shopify Plus stores, so no time is wasted learning the platform on your account.
Every change starts from visitor data and is proven with a test, not chosen because it looks nice.
Tests are built light and checked on real devices, so CRO never slows down your store.
You see every test, every result and the revenue impact in plain language, every month.
Related Services
Full Plus marketing agency. Learn more →
GA4, server-side tracking, attribution. Learn more →
Faster Core Web Vitals & UX. Learn more →
FAQ
Shopify Plus CRO services are conversion rate optimization work built for stores on Shopify Plus. We study how visitors use your store, find where they drop off, then test changes to product pages, cart and checkout so more of your existing traffic turns into orders. On Plus, that also includes checkout customisation with Shopify Functions and checkout UI extensions.
Standard Shopify stores can only change the checkout in small ways, so most CRO work happens on product, collection and cart pages. Shopify Plus unlocks checkout extensibility, Shopify Functions, B2B and multi-market setups. That means we can test upsells inside checkout, custom shipping and payment rules, and separate experiences for wholesale buyers and each country you sell in.
Yes. Our Shopify CRO services work for any Shopify store. The research, A/B testing, product page and cart work is the same. The checkout-level tests are the part that needs Shopify Plus.
As a rough guide, a page needs a few thousand visitors and at least 100 to 200 orders a month for a test to give a clear answer within a few weeks. Lower-traffic stores still benefit from CRO, but we use research, session recordings and best-practice fixes first, and save formal tests for the highest-traffic pages.
Our Shopify CRO audit reviews your analytics funnel, heatmaps, session recordings, page speed, product pages, cart and checkout on mobile and desktop. You get a list of problems ranked by likely revenue impact, with test ideas for each one.
A Shopify CRO agency brings research, design, development and analysis under one roof, so tests are planned, built and measured properly. Our Shopify CRO experts also know how themes, apps and checkout extensibility behave, which keeps tests fast and reliable.
We will review your product pages, cart and checkout, then send you a prioritised list of fixes and test ideas to grow your conversion rate. Free, with no obligation.
